David Elema ist Student an der Hochschule Bonn-Rhein-Sieg und arbeitet bei einem großen deutschen Logistikunternehmen. Für einen unserer Kunden aus der Büromöbelproduktion erstellt er gerade eine Markt- und Machbarkeitsstudie, um einen Produktions- und Vertriebspartner in Ostafrika zu finden. Nebenbei schreibt er zu diesem Thema seine Masterthesis. Im mybia-BLOG beschreibt er uns seine Eindrücke, Erfahrungen und sonstigen Erlebnisse aus Nairobi in Kenia:
“My name is David Elema and on the one hand I am currently involved in a market study for a German furniture production company and on the other hand I´m working on my master thesis. It deals with market entry strategies for German SMEs into the East African market with a focus on the Kenyan furniture market.
As a foreigner visiting Nairobi, you get many different impressions. Public transport, the traffic situation and the bureaucracy could still be improved. However, once you get to know your way around Nairobi, everything else becomes secondary, because there’s so much to love about the city. The weather, the kindness shown by people, food and the vibrant night life…
One of the most exciting aspects of my stay in Nairobi is meeting lots of foreigners from all over the world, be that at the University of Nairobi (UON) or other international organizations. Nairobi is home to a good number of companies and international organizations, who have the presence in the East African region and sometimes the continent’s regional office. The presence of internationals in Nairobi brightens the city and as odd as it may seem it gives foreigners a sense of belonging.
I am attached to the University of Nairobi for the duration of my thesis work (November 2015 to March 2016). The university has been immensely supporting me. A local supervisor has been provided to me for the first weeks by helping me with research and giving me access to useful resources. Regarding my research I only can say that all doors were open to me and I have been welcomed with open arms and warm hands.
My average day entails going from one company visit to another, based on recommendations from university contacts or furniture stores. Even though doors are open to you, trust is a very big issue when it comes to collecting business information or data in Kenya. Most furniture companies in Kenya are locally owned SMEs. Due to the low reporting requirements for small companies, it is difficult to get information about the business metrics for the furniture industry in general. The difficulty to get reliable business data underlines the importance of further empirical research.
I will keep you posted about my findings.”